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Li-Ning is one of the leading sports brands in the People's Republic of China and is rapidly becoming one of the best-selling badminton brands in the UK. Li-Ning possesses some of badminton's most powerful brand marketing, research and development, design, manufacturing, distribution and retail capabilities.

The company's badminton products include high quality badminton rackets, badminton shuttles, badminton grips, badminton shoes, badminton clothes, badminton bags, badminton strings and a wide array of other Li-Ning badminton accessories, equipment and supplies. 

Li-Ning sponsors a number of high profile badminton players and badminton teams around the world. A full sponsorship of the Chinese National Badminton Team, including world renowned and Olympic Gold Medalist Lin Dan, began in 2010. The Chinese National Badminton Team sponsorship, along with many other high-profile international badminton player endorsements, has elevated the profile of the Li-Ning brand worldwide.